This is always the secret; this was how these technology fortunes had been made: make it all so easy and enjoyable and frictionless that you never start to ask yourself the big questions about whether this is really how you want to be spending your life.

— Naomi Alderman, The Future (2023)

There was a lot about this book that tickled me, but this quote was quite the punch. Some objectives are well worth the friction they entail.